5 Factors To Consider When Choosing A Mobile Application Development Platform

33We live in an age of mobile devices and apps. As much as smartphones and tablets have put the world at our fingertips, applications or as “apps” as they are fondly called, have simplified our lives like never before.

There is an app for everything; one to book your flights, one to watch your weight, one to help you shop and one for banking. Thus, it has become imperative for business owners to consider developing an app for their business.

Given the growing demands, there are dozens of mobile application development companies out in the market. These are professionals who help write the coding for computer applications for smartphones, tablets and other mobile devices. If you are looking for a mobile application development company, here are 5 factors you should give a thought to.

1. Freelance vs. Company:

This is the first choice you have to make. There are companies and freelancers offering to develop mobile applications. Freelancers operate independently. Since the working costs are less, you can get your project completed for a lesser charge. They are talented; there is no doubt about it. However, if your project is a very comprehensive one requiring a number of skills to be put to use, it is a better to go for a company as they have all the required professionals (trained in different fields) under their belt.

2. Experience:

Experience counts too. You should choose a professional who has a good amount of experience as it will help him tell what works and what doesn’t. He is in a better position to determine an error-free mobile application and also remedy faults if any. He will also be able to give you an app that confirms to your requirements and preferences. The portfolio from past work is also a good way to judge an app developer’s professionalism.

3. Knowledge of Varied Mobile Platforms:

There are many operating systems namely Android, Apple, Windows and Blackberry. Not all your customers use one of them. Hence, it is necessary to design an app that is compatible across all these platforms. Thus, the mobile application development company you choose should offer support across all these mobile platforms.

4. Developer Tools and Resources:

The intention in developing an app for your business is that you have a unique app that enables your customers to transact with you on the move. If the developer swears by template-based apps, he is not the best choice for you. The developer should have the necessary tools and resources to come up with apps that are tailored to your business.

5. Support:

Developing a mobile application is not limited to designing and deploying it on the store. It needs to be managed so as to reduce downtime to the minimum. Not only this, it has to be updated from time to time. They should offer cloud scalability so that you can accommodate growth in future.

Finally, consider the costs. Weigh costs against the features to decide if it will be worth the money paid.

So, if you pay attention to all these factors, you will make the right investment of time, effort and money when it comes to developing a mobile app.

Mobile Apps to Make Job Searching Easier

Businesswoman with smart phone

The search is on. Keeping yourself current on the job market is a good idea whether you are actively seeking a new position or not. Simply knowing which firms are hiring keeps you on your toes. Staying active also lets your current employer know that you are a coveted commodity that can be swooped away at any second.

There are a number of mobile apps designed specifically for letting you search for jobs in your downtime. The following are easy to use, flexible, and will help you land the job of your dreams.

Simply Hired

The fastest way to find current job postings is through Simply Hired. This free mobile app functions like a search engine for job postings. You can use Simply Hired to find jobs by location, job title, or company. This saves you from having to search the entire web yourself when looking for help wanted ads.

iPQ Career Planner

More than an IQ test, the iPQ Career Planner offers a quiz that tells you what your ideal career should be. It then gives you all of the details you need to switch careers and ace interviews. Users can be confident that they are getting expert advice from iPQ due to the fact that the test is used by some of the world’s top employers.


This highly rated app offers a job finder, salary comparison chart, and networking too. It also gives you access to interview questions, top-notch resumes, and what to expect from job offers. JobAware is available in multiple platforms as well, so you can go back and forth from smartphone to tablet to laptop.

Pocket Resume

The job of your dreams just opened up but you don’t have an up-to-date resume. What do you do? Pocket resume lets you create a professional yet unique looking resume in minutes. Once you download the app, you will be asked to input your personal data. It is compiled for you in a resume that you can send electronically or print. Because it is free, it is the perfect go-to when you find yourself in a pinch for an updated resume or curriculum vitae.

What Color is Your Parachute?

Every serious job seeker should know about the job-hunter’s workbook “What Color Is Your Parachute?” The app that accompanies the best-seller gives you a hands-on experience. Work through the exercises to find which career is best suited to your talents. The job interview tool teaches you how to respond when meeting with potential employers. You will learn what kinds of responsibilities are best for you. You will also find what level of salary you can expect or aspire to.


If you believe that networking with other professionals is the key to success, LunchMeet is the app for you. By signing in with your LinkedIn account, you can find other professionals in your area that are available for a lunch, dinner, or after work cocktail. This app is meant to initiate conversations between those who seek career advice and those who desire to give back.

Want to Develop a Mistake Free App? Have a Look Over It!

11Never focus on one platform

As technology is growing, daily news updates are introduced in the market. At this stage, you cannot trust anyone platform, even if it is the most popular one in the current market. The reason behind such saying is that no platform will remain forever because technology is increasing at a rapid rate. Today, iOS and Android are at the top, but if you looked back some years ago, you will come to know that RIM and PALM were the best platforms for the smart phones, but now nobody remembers this platform. This is the reason that your app should support all the platforms present in the market and never focus on any one platform.

Avoid adding bulk features

At the starting point of your application, avoid adding a bulk of features and make it simple yet attractive. App developers who are new in this field make the app full of features. With a professional app developer, you will never face this problem. You can add the user targeted features in it or as per the business requirement. As the need of different features is increasing in the Smartphone field, people think to add more features in the application that will make it popular. Try to add those features that are useful for the audience and are business oriented. If you want to increase the number of features in the application, then you can do it later in the latest version.

Always use Google analytics in your app

If it is compulsory to use Google analytics while launching the website then why you are not using it on the app releasing. You should add an analytics tool for the benefit of developers that will help them to take decisions on the data driven of user experience, patterns, contents, and the overall design. You can measure different things with the use of your application like, App crashes, engagement, daily active users, time spent on the application and retention rate. If you will use Google analytics then it will become easier for you to access all these things in your application.

Never do improper testing

When it comes about testing the app you developed, then the point comes which demands detailed testing. The beta testers are the professional testers who do the testing process in a deep manner, identifying all the possible mistakes in the app. If you will also test your app prior, before it goes to the tester, then you will avoid the later possibilities of facing errors that are identified by the tester. This will help you developed an error free application that will give the best impact on the market.

Android Mobile Application Development

32Android is the open source operating system by Google. Since 2008, it has become the most preferred alternative to conventional operating systems especially when it comes to mobile devices. This is why android mobile application development has become essential to any business that would like to get noticed, reach out to more customers, and provide the highest-quality customer service. There are many benefits to developing an app for Android devices, most notably flexibility. App porting is hassle-free, and app developers can easily control the system resources.

When you have an Android mobile app for your business, you can make it available in Google Play Store where consumers download the majority of their applications. Play Store has more than 1.3 million applications (and counting) to date. This shows the popularity of Android apps with millions of users around the world. A reputable Android application development company with years of experience in developing mobile apps for this operating system should be able to help you get started in creating a custom and cutting-edge mobile app that can help boost your ROI and improve your customer service.

Android mobile application development is cost-effective, and this makes it ideal for small and medium-sized businesses that may not have the resources to invest in apps for another OS. Being open source is the reason why Android mobile app development requires a lower investment. This means developers can use the software development kit freely and develop apps based on Java, resulting in a development method that is easier to master and conduct. Likewise, developers can easily make the application more intricate at a more reasonable cost.

App development for Android tends to have faster turnaround, too, since the stages typically involve only three steps: (1) application development, (2) testing, and (3) deployment to Google Play. Seasoned developers follow a streamlined approach for developing Android mobile applications, too, and they offer further maintenance and support for your apps, so you do not have to worry about conducting periodic updates and addressing bugs and vulnerabilities by yourself.

Android mobile application development can be practical for a business that is implementing a BYOD policy. With Android, a company will find it more feasible to adopt a BYOD policy, since many Android devices are reasonably priced, and the cost for application development can be lower. Developers can create an app that have diverse functions for business, while making sure that it is secure.

Square Bits Private Limited is an India based, mobile application and game development company. We offer innovative, well-designed, interactive and dominant mobile application development solutions for small and enterprise levels. We have a proven track record of partnering with global clients and assist them by creating out-of-the-box mobile applications for iOS, Android, and Windows platforms. We help our clients in hiring our experienced and knowledgeable developers for mobile application, games and website development.

Mobile Apps Development and Its Importance in Business

31Smartphones and Mobile applications have revolutionised the communication world and became a necessity for millions of people worldwide. According to the International Data Corporation (IDC), the market for Smartphones grew 13 percent with 341.5 million shipments in the second quarter of 2015, and in the fourth quarter of 2015, cell phones sale grew by 9.7 per cent. The IDC also informs that in 2016, the estimated sale for the devices will cross 1.5 billion.

Together with Smartphones, Mobile Apps have also registered a phenomenal growth over the last five years. Mobile apps have become most widely used and downloaded devices in the world. According to the Statista, 2.52 billion mobile apps were downloaded by the users in 2009, and this figure is expected to reach 268.96 billion in 2017.

People are using mobile apps for multiple uses like messaging, chatting, watching videos and movies, listening songs, reading news, social networking, checking weather reports, travel services, hotel bookings, buying, selling, and many other services. There are millions of apps available on mobile stores for different uses. The users can download apps suitable to their requirements from these online stores.

Mobile apps have also completely changed the way businesses are managed and operated. These apps have also given completely new direction to the businesses. They have also become a tool for increased productivity and better communication and coordination with the employees, increasing the flow of customers and vendors, beating competitions, exposing their products to consumers, and retaining buyers. The customers can easily access and find all required information about the company such as product info, contact information, location, prices, discounts or any other necessary details. The companies can easily highlight and reinforce the brand of the company and announce lucrative promotional schemes, coupons, events, free offers, and discounts through these apps. They can also offer free chats to buyers, respond to queries, and satisfy customer’s needs quickly. These apps are playing a key role in maintaining better client, customer, and vendor relations.

The startups and large businesses can contact mobile app developers for developing custom Mobile applications suitable to their requirements. These software companies have highly qualified and experienced mobile application programmers for all platforms like IPhone IOS platform, Android, HTML 5, IPad, Blackberry, and Window. For different platforms, separate applications are developed because apps developed for a specific operating system cannot run on another platform. For example, iPhone apps can be run on iPad, but due to screen size and other issues, the display gets distorted. To solve these problems, developers use separate specialised technologies to develop apps for different platforms. Along with these applications, these developers can also develop mobile games and social apps. The social apps are ideal for increasing traffic to company products and networking.